Importance
It is rare to find a successful website that has not employed some form of search engine optimisation in their history. It is an often confusing area of website development but has become increasingly critical over the years.
As more traffic is sourced from results produced by search engines - rather than regular web links or direct web address lookups - the need to be visible on these search engines increases. Equally, as good website design becomes an increasingly important part of your business the need to stand out from the crowd wherever possible becomes clear.
Tailored Service
There are many grey areas within the scope of search engine optimisation and it is easy to overspend on a service that does not fully utilise the existing strengths of your business. Mrhill.com can offer a tailored SEO service that takes an intelligent approach to optimising your website rather than the blunderbuss methods employed by many web optimisation agencies.
We will run an analysis on your website and the websites of your competitors to determine which optimisation steps will yield the most effective results in relation to the goals of your on-line operation. If the design of your website does not need tinkering, or if you already have a good number of inbound links then we won’t create work that doesn’t need doing.
This saves time, focuses our resources and ultimately saves you money.
Optimisation Techniques
There are two main arenas for website optimisation; on-site and off-site. They are very different techniques and have unique implications for your site.
On-site optimisation
This branch of search engine optimisation focuses on the content of your website. It stems from having a clean website design and structure and extends to the balance of text, links and images on the website. It is somewhat of a black art, and many of the steps are not visible from a visitor’s perspective, but we will be clear about the on-site optimisation work we perform.
Off-site optimisation
Off-site optimisation is primarily concerned with creating inbound links to your website, although there are many directory websites and business portals that can also be targeted. As an ongoing process it may take time to see results, but this discipline is fundamental to search engine optimisation.
